A farmers market boosts sales with fudge

A farmers market boosts sales with fudge

We learned about the Calico Fudge Program at a trade show, while we were looking for new ideas. It was easy to incorporate in to our business and we've had a very positive experience with it. In less than six months we've already sold over 2,000 lbs.

The Calico Fudge Retailing Program has made a huge difference! We love being able to incorporate our fruit, such as strawberries and raspberries, in to the fudge.

We learned about the Calico Fudge Program at a trade show, while we were looking for new ideas. It was easy to incorporate in to our business and we've had a very positive experience with it. In less than six months we've already sold over 2,000 lbs. When you give a taste to people, it practically jumps off the counter as a sale!

If you have a farm market, excellent investment.

WEAVERS ORCHARD INC.
Dwayne Musser

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    Fudge: The centerpiece to success

    For many retailers, fudge is more than a popular item for sale. It’s the lion’s share of profits, too. At Kittery Trading Post, for example, fudge accounts for about $250,000 in revenue and sells at a 60% gross profit margin. According to a Kittery Trading Post executive, that’s especially outstanding when compared to all other products, which have a 35% to 38% margin. What’s more, fudge produces the highest dollar per square foot of any item in the store.

  • Selling fudge beyond your store

    Selling fudge beyond your store

    Your retail store may be your headquarters for selling fudge, but there are plenty of other places where you can market it, from local school fundraisers to regional crafts fairs, when you’re ready to grow your business. Here are some venues that have worked for fudge retailers. This is just a starting point, however. Look for new opportunities to sell your fudge every day and you’ll be surprised at how quickly your sales grow.