A store attracts more local residents by advertising in tourist guides

A store attracts more local residents by advertising in tourist guides

Normally, we don't advertise locally as folks in our area already know we exist. However, advertising in tourist-oriented marketing venues within our own region is paying off. Not only do visitors see us in the tourist journals that are available around town, but local residents who are looking for tourist-y things to do are discovering us as well.

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    Use fudge to create the ultimate destination

    One woman came into the our little fudge factory one day, stopped dead in her tracks, closed her eyes, inhaled the aroma of candy cooking in the air, and declared that she felt like she had just walked into a candy store in a Peter Pan World – soothing music, colorful candy and the wonderful aroma of fudge. It was a treat for the senses and an escape from the pressures of the world.

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    Five years ago I wanted something more for my little business. I had owned the store for almost eight years and it wasn't doing that well. It was your typical corner store with the same stuff everyone else carried: soda pop, chips, chocolate bars, etc. Then I discovered fudge and I haven't looked back since.