From gift shop to “The Fudge Store”

This store has become a shopping destination, thanks to Calico’s Fudge Retailing Program

From gift shop to “The Fudge Store”

This store has become a shopping destination, thanks to Calico’s Fudge Retailing Program

Got fudge?

Delicious, high profit fudge makes your store a destination.

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“We knew fudge would be a perfect complement to the chocolate and candy we offer in our store. The Calico Fudge Retailing Program, with its clearly stated, easy-to-follow formula for success (it works!) and high quality product was the obvious route for us. Fudge quickly became our signature product and made our store a shopping destination for our region and beyond. We are known as “The Fudge Store.”

Fudge has created a “warm and fuzzy” old-fashioned atmosphere that makes everyone feel welcome and good about coming in our store. We have a large, attractive mouth-watering display in nostalgic wooden display cases. We greet every customer by offering a free sample of fudge in a flavor of their own choosing. After attending a Calico seminar several years ago, we decided to perpetually offer the Promotion “Buy 1 Pound, Get a 1/2 Pound Free” and include a mix of up to six flavors. This has further solidified our position as a regional shopping destination.

Fudge is the only item in the store that we actually make ourselves and it commands the highest profit margin. We start with Calico’s high quality ingredients and create a truly amazing array of fudge – generally two dozen flavors, plus sucrose-free varieties. 

We have developed quite a partnership with Calico over the years. At every level, from the President to our local Rep to the customer service personnel at the home office, we are treated like the most important customer. Creative marketing input, feedback on our results and support in every area are always there.”

Apple Annie’s Gifts & Crafts
Susan Willsey   

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