Fudge, in general, is very much a comfort food. Those of the older generation remember it fondly from their childhood and often mention that their grandmothers made fudge.
Some older ladies who come up to the booth [at a recent fair] are kind of biased towards their own fudge. When I offer them a sample, they’ll say something to the effect of, “Oh, well, I make my own fudge. No thanks.” I’ll tell them that they must try the fudge – that I’m curious to see how it compares. You have to schmooze them a little to get them to try it.
I love people’s faces when they taste the fudge. You literally see their expression change. The older ladies will say, “Oh my, you make this here? You don’t buy this?” I tell them that we make fudge right in the store, using the kettle. “Seriously?” they’ll respond, “I’ve never gotten my fudge to taste like that. I love it!” That’s exactly what I want them to say.
Main Street Mercantile