How one retailer created a special promotion to reward shoppers with fudge

How one retailer created a special promotion to reward shoppers with fudge

In our shop, fudge is the item with the highest profit margin. We started a frequent buyer card, allowing anyone who spends $100 (all merchandise in the shop is included) to get a free pound of fudge.

The full content of this page is available only to Calico customers

To get your login immediately, call 855-289-8399, Monday through Friday, from 8:05 AM to 5:50 PM (Eastern Fudge Time) and ask for Customer Service.

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