Sampling, upselling and great support have boosted profits at this retailer

Sampling, upselling and great support have boosted profits at this retailer

Our sampling program is a way of giving back to the customers. We encourage our customers to sample whatever flavors they like – all of them if they prefer. We’re not skimpy with samples. We want people to experience the product. I think that’s part of our success. Sampling gets people to buy.

The full content of this page is available only to Calico customers

To get your login immediately, call 855-289-8399, Monday through Friday, from 8:05 AM to 5:50 PM (Eastern Fudge Time) and ask for Customer Service.

Not a customer yet?

Related

  • A long-time dream of selling Calico fudge comes true

    A long-time dream of selling Calico fudge comes true

    Somewhere back in the late 70s, I went to the Denver Merchandise Mart and saw Calico for the first time. I was really excited about it. I liked Calico’s fudge, I liked the program and I loved the profitability. I presented the concept to my Board of Directors, but their lack of enthusiasm prevented me from moving forward.