Using fudge to create a distinctive personality

Using fudge to create a distinctive personality

We were in business 16 years before we put in the Calico Fudge Program. Up until that time we had tried and tried to give our store a personality, but couldn’t. It does now! We felt so badly because we waited so long to put in the program. It has helped us double our entire store’s sales by drawing more people in. We get many repeat customers yearly for the fudge, who then buy our other merchandise too!
 

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Ye Ole Country Peddler
Thelma Bryant

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  • A long-time dream of selling Calico fudge comes true

    A long-time dream of selling Calico fudge comes true

    Somewhere back in the late 70s, I went to the Denver Merchandise Mart and saw Calico for the first time. I was really excited about it. I liked Calico’s fudge, I liked the program and I loved the profitability. I presented the concept to my Board of Directors, but their lack of enthusiasm prevented me from moving forward.