Summertime, fire works, and a patriotic holiday: what better time to sell special fudge varieties than the Fourth of July?
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Here’s what four retailers have done to mark the occasion:
Door County Confectionery/The Fudge House, Fish Creek, Wisc.
For more than 10 years, The Fudge House has made a special treat for the Fourth of July. Called July Blast, it’s a layered fudge, with cherry on the bottom, vanilla in the middle and blueberry on the top. “We wanted something bright and colorful and cheery for the kids,” says fudge maker Barbara Gibson.
The fudge generally is sold for the whole month of July, placed prominently in one of the first rows of the display. And it’s always a hit. “We usually sell as many as five slabs over the holiday,” says Gibson.
The Great Wolf Lodge, Centralia, Wash.
Fudge maker Arwen Brown always likes to do something fun and colorful for a holiday. For the Fourth of July, the colors, of course, are red, white, and blue. To that end, she uses such flavors as peppermint, vanilla or blueberry vanilla, swirling them together. She also adds sugar candies as decoration. This year, she’s using flags to place on top of the fudge.
Brown starts selling the fudge at least a week before the holidays and then briefly afterwards. According to Brown, customers often order the treat because of its distinctive look. “The fudge is popular—especially with the kids,” she says. “They think it’s cool to have all kinds of colors.”
The Candy Shoppe, Port Orchard, Wash.
The Candy Shoppe is located right near several military bases, so the Fourth of July, as well as Armed Forces Day, Veterans Day and Memorial Day, are major events for the store, as well as the town.
According to The Candy Shoppe’s Sandy Charbonneau, she goes all out with a fudge called Old Glory. Using Calico’s Vanilla Fudge as the base, it has a bottom layer with blue food coloring and blueberry flavoring, a middle layer of vanilla, and a top with cherry flavoring and red food coloring.
Charbonneau chose those ingredients carefully. For example, she uses cherry flavoring as a reference to George Washington and the cannot-tell-a-lie cherry tree incident, and calls the middle layer “French Vanilla” to mark France’s relationship with the U.S. during the American Revolution. “The French were our allies,” she says, “I figure, maybe I can teach customers something and, especially if they get a sweet treat, they’ll remember it.”
Topsail Island Trading Company, Surf City, NC
For this year, according to Topsail’s John Noto, the store is introducing a slew of new innovations.
First, he plans to sell a special fudge made to look like the American flag. Also, Noto will introduce a new, cotton candy-flavored fudge, which he hopes to continue selling year-round. And finally, he’s running a new promotion on Facebook: “Anyone who comes dressed as Uncle Sam gets a free half pound of fudge,” he says.