Calico’s Everything Apples program has been a hit for this retailer

Calico’s Everything Apples program has been a hit for this retailer

I think the Everything Apples program is a good, straightforward approach to marketing fudge for the fall season. It’s a good transition program to go from summer to fall. It brings the seasonal fruit into play.

“We were actually looking to make caramel apples this season, but when we got Calico’s mailing we switched to fudge-dipped apples. I dip apples in fudge and roll the bottom half in one of three different kinds of toppings – dark sprinkles, nuts or peanut butter chips. I also made some apples to look like Halloween pumpkins. I dipped them in orange-colored vanilla fudge and used royal icing to draw faces on them.

The first time I made Apple Pie Fudge, I used the dried apple rings that we carry. I learned that Apple Pie Fudge is much easier to cut and there’s better apple distribution when I use the dried apple pieces from Calico.

I think the Everything Apples program is a good, straightforward approach to marketing fudge for the fall season. It’s a good transition program to go from summer to fall. It brings the seasonal fruit into play.”

Adams Fairacre Farms 
Dennis Pagoda