We know how to turn browsers into buyers. We’ll show you how to sample and upsell fudge and how to create irresistible displays. You’ll also find surefire tips for selling beyond your store at fairs and community events.
Are you interested in outperforming last year’s fudge sales? You can do it and have fun at the same time by motivating your staff with daily sales goals.
Making a small investment in the right signs will yield a huge payoff. We’ve found time and time again that strategically placed signs – both outside and inside the store – can point the way to bigger sales and profits.
To tempt every customer to buy your fudge, you’ll want to display it in the most appealing and attractive way.
Very few people wake up and crave fudge. The fact is, buying fudge usually is a purchase made solely on impulse. That’s why sampling is critical to capturing a sale.
The “upsell”: it’s just about guaranteed to boost sales.
Sure, customers love the taste of fresh fudge. But first you have to attract their attention. And that requires the use of signs.
By participating in Calico’s Fudge Retailing Program, you can turn your fudge into a consistent money maker. But you’ll reap even more rewards by experimenting with your own, homegrown concepts.
Out of the customers who sample our fudge when they’re not looking to buy any, about half end up buying fudge then and there.
– Tony Sobczak, The Mousehouse Cheesehaus
© Calico Cottage, Inc.