Displays 101

An alluring fudge display in your store can make a huge difference in helping you to attract customers. Fudge is an impulse item, so if it looks appetizing, you’ll increase the temptation for people to buy it.

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    To tempt every customer to buy your fudge, you’ll want to display it in the most appealing and attractive way.

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    Your customers are sure to love Calico’s delicious fudge flavors. But, to drive sales further, consider creating your own unique tastes and shapes. At Opal’s Confectionery, for example, employees often try out new flavors--everything from eggnog at Christmas to pina colada for the summer. “It’s great for our staff to try to be creative and have fun,” says Opal’s Wendy George.

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