Eye-catching signs win business

Thanks to smart use of signage and new marketing tactics, fudge sales are soaring at this store

Eye-catching signs win business

Before we opened, in August of 2006, our store looked quite quaint, but plain. We added lots of fudge signage right away, including banners, window signage and promoting fudge on our awning.

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  • Signs 101

    Signs 101

    Making a small investment in the right signs will yield a huge payoff. We’ve found time and time again that strategically placed signs – both outside and inside the store – can point the way to bigger sales and profits.

  • Signs & Sales Support

    Signs & Sales Support

    The right signs can turn passersby into impulse buyers! Calico offers a variety of signs to stimulate your customers appetites and drive profits including: outdoor, in store, flavor markers, flavor signs, specialty flavors and more.