Packaged fudge in secondary locations creates impulse sales

Packaged fudge in secondary locations creates impulse sales

Your fudge counter offers a unique and interactive customer experience and is no doubt one of the focal points of your store, with its beautifully arranged slabs and inviting flavors. Still, it can be difficult to draw every single shopper over to the fudge counter – which is why a prepackaged fudge display in a secondary location away from your bulk display could be a boom for business.

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