Saying, “Have a taste!” encourages customer interaction and sampling, which promotes fudge sales. Calico Cottage knows what extensive research proves: Browsers who taste fudge are very likely to buy fudge. Learn the proper techniques of how to sample effectively.
Very few people wake up and crave fudge. The fact is, buying fudge usually is a purchase made solely on impulse. That’s why sampling is critical to capturing a sale.
Each of our stores is a little different from one another, so we need to tailor what we do for each individual store.
– Kurt Doman, Door County
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