Want a surefire way to generate fudge sales?

Want a surefire way to generate fudge sales?

Imagine this. A visitor in your store passes by the fudge counter when you or a staff member smiles and says, “Have a taste.” A bite-sized morsel of fudge is offered. Your guest wasn’t planning on buying fudge, but after tasting the sample, the natural response is to make a purchase. Extensive research shows that offering customers free tastes of fudge will trigger fudge purchases.

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