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Before I made my own fudge, I bought from a wholesaler. The fudge was grainy and gritty and I probably sold about 180 pounds during my best year. The first year I was with Calico, making my own fudge, we sold a little over 2,000 pounds. That’s quite a difference!
Last year, we had an introductory offer of Buy a Pound, Get a Half Pound Free. It worked so well that we did it again this year.
Fudge is the only item in the store that we actually make ourselves and it commands the highest profit margin.
– Susan Willsey , Apple Annie’s Gifts & Crafts
© Calico Cottage, Inc.