Regularly offering customers free fudge with a purchase (“Buy 1 lb., Get ½ lb. FREE” or “Buy 4 pieces, Get 2 pieces FREE”) drives sales and leads to a much higher ring at the register. At first glance, it may not seem that “giving away fudge” will make you money, but the truth is upselling increases the size of the average unit sale and gross profit dollars per transaction. It is an investment that gives you a predictable return.
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