The “upsell”: it’s just about guaranteed to boost sales.
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To tempt every customer to buy your fudge, you’ll want to display it in the most appealing and attractive way.
Your customers are sure to love Calico’s delicious fudge flavors. But, to drive sales further, consider creating your own unique tastes and shapes. At Opal’s Confectionery, for example, employees often try out new flavors--everything from eggnog at Christmas to pina colada for the summer. “It’s great for our staff to try to be creative and have fun,” says Opal’s Wendy George.
Selling fudge awareness ribbons – whether at retail or for fundraising -- is a wonderful and unique way to combine a delicious product that everyone loves with charitable giving.
– Lynn Petty, Martha Jane’s Fudge & Gifts
© Calico Cottage, Inc.