The upsell: A surefire way to sell more fudge

The “upsell”: it’s just about guaranteed to boost sales.

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    To tempt every customer to buy your fudge, you’ll want to display it in the most appealing and attractive way.

  • Recipe for success: Inventing seasonal creations

    Recipe for success: Inventing seasonal creations

    Your customers are sure to love Calico’s delicious fudge flavors. But, to drive sales further, consider creating your own unique tastes and shapes. At Opal’s Confectionery, for example, employees often try out new flavors--everything from eggnog at Christmas to pina colada for the summer. “It’s great for our staff to try to be creative and have fun,” says Opal’s Wendy George.

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