The “upsell”: it’s just about guaranteed to boost sales.
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To tempt every customer to buy your fudge, you’ll want to display it in the most appealing and attractive way.
Your customers are sure to love Calico’s delicious fudge flavors. But, to drive sales further, consider creating your own unique tastes and shapes. At Opal’s Confectionery, for example, employees often try out new flavors--everything from eggnog at Christmas to pina colada for the summer. “It’s great for our staff to try to be creative and have fun,” says Opal’s Wendy George.
Out of the customers who sample our fudge when they’re not looking to buy any, about half end up buying fudge then and there.
– Tony Sobczak, The Mousehouse Cheesehaus
© Calico Cottage, Inc.