Impulse purchases are crucial for adding to the basket size. Calico fudge adds the value of having visually appealing, convenient, options that are uniquely yours. Shoppers need to have those quick grab-and-go options that make them remember why they visit your store, and want more of your products. Brick-and-mortar locations need to focus on products that can only be purchased in store, not online, and are readily available. Calico can provide options that will increase your impulse purchase offerings and set your store apart from the competition.