A newly hired Vice President was focused on ensuring the store met their financial goals.
Based on his previous work experience with Calico, he had suggested to the ownership that they explore the addition of a fudge counter. His logic was that the fudge wouldn’t compete with the other items they were selling and since shoppers spent significant time in the store, it would create a diversion during their visit. The idea was rejected two times. The third time, ownership was willing to test the concept before they committed to adding the product line.
500 lbs Sold In One Day
The Calico Cottage team offered to conduct an in-store validation, sending several staff members to set up a fudge counter in the store and test the product. Calico brought in the counter, supplies, packaging, custom signage and 600 pounds of fudge (retail value now is approximately $6,300). Much to the surprise and delight of the owner, the store sold 500 pounds of fudge in one day. Now he was convinced.
After that experience, the ownership was ready to move forward. Since the team at Kittery had no expertise or skills in making or selling fudge, Calico was an instrumental partner in getting Kittery started.