One of the largest club store chains, with over 600 retail stores, prides themselves on offering members quality products at incredible values.
The products they offer are a combination of leading national brands and an exclusive premium-quality private label brand. Each year, the club focuses on delivering highly desirable and unique giftable items to compete effectively during the busy, holiday-centric fourth quarter.
The club store chain was seeking a new item for their important fourth quarter in 2017.
The item needed to meet multiple criteria, including:
- Fit their premium-quality standards and merchandising guidelines
- Be appropriate for both self-use and gift occasions
- Differentiation - be uniquely theirs, not offered anywhere else
- Address the needs of their shoppers
- Meet a set price point and deliver a specific margin