Calico orchestrated every detail to make this program successful, even training.
“I wanted to send a quick note to tell you again how much [we] appreciated you coming last week to film the training session for the fudge live sampling event,” said the Fresh Foods Manager. “It is so awesome! This event is going to be GREAT and we’re probably going to run out of fudge.”
The results were fantastic. Compared to the same holiday season the year prior, revenue grew 49% for the department. Profits were also high. Compared to the average profit per square foot in a grocery store, this program generated 88% higher profit per square foot.
“In addition to the great incremental sales, what a fun event for our customers and a great opportunity to engage!” stated the Deli/Bakery Sales Manager.
*Per Square Foot
**In Bakery Department