The entertainment and recreation attractions industry is facing challenging times. While most sectors are experiencing revenue growth, projections show that growth is slowing down. This is particularly true for the following sectors:
- Amusement & Theme Parks
- Zoos & Aquariums
- Science Centers
- Water Parks
Despite the fact that more than 100 million people visited entertainment and recreation attractions in 2017, year-over-year revenue growth in the industry is slowing and per-capita spending is flat. This reality is leaving attraction owners scrambling to find ways to reverse the trend. Whether it’s focusing on increasing the number of season pass holders or increasing marketing targeting millennials, attractions are trying to turn things around.
After examining the forces behind the spending plateau that attractions are experiencing, we’ve come up with a range of effective responses. Of course, anything you do will start with understanding your ideal visitor and what they want from your attraction. Then you need to take that a step further.
To learn what you can do to increase per-capita spending at your attraction, download our free white paper,
What Can Attractions Do to Reverse the Weak Per-Capita Spending Trend?