Sampling works

Sales took off when this retailer offered samples and special promotions

Sampling works

Calico suggested that in order to increase our profits, we should try giving samples to every customer and offer them half a pound of fudge free with the purchase of a pound. So … we tried it immediately! We had prepared enough fudge for a “normal” weekend but nearly everyone wanted their free half pound so most of our sales were for a pound! We seriously had a hard time keeping enough fudge to sell.

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