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Recipe for success: Inventing seasonal creations

You’ll sell more fudge--and boost employee morale

Your customers are sure to love Calico’s delicious fudge flavors. But, to drive sales further, consider creating your own unique tastes and shapes. At Opal’s Confectionery, for example, employees often try out new flavors--everything from eggnog at Christmas to pina colada for the summer. “It’s great for our staff to try to be creative and have fun,” says Opal’s Wendy George.