Saying, “Have a taste!” encourages customer interaction and sampling, which promotes fudge sales. Calico Cottage knows what extensive research proves: Browsers who taste fudge are very likely to buy fudge. Learn the proper techniques of how to sample effectively.

Sampling 101: don't ask, just offer!

Very few people wake up and crave fudge. The fact is, buying fudge usually is a purchase made solely on impulse. That’s why sampling is critical to capturing a sale.

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