7 secrets of fudge retailing success -- from Calico customers

Watch these retailers share their secrets and fudge counters with you.

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Freshly made Calico fudge outsells other’s pre-made wholesale fudge

Before I made my own fudge, I bought from a wholesaler. The fudge was grainy and gritty and I probably sold about 180 pounds during my best year. The first year I was with Calico, making my own fudge, we sold a little over 2,000 pounds. That’s quite a difference!
Offering a half pound of free fudge keeps customers coming back for more

Last year, we had an introductory offer of Buy a Pound, Get a Half Pound Free. It worked so well that we did it again this year.