Looking to Boost Per-Capita Spending?
We’ve examined the entertainment and recreation space and have come to some important conclusions regarding how to increase per-capita spending. To learn about what we recommend you do, download our free white paper, What Can Attractions Do to Reverse the Weak Per-Capita Spending Trend?
The entertainment and recreation attractions industry faced extreme challenges due to the broad impact of the COVID-19 pandemic. What’s more, revenue growth was already slowing across all segments of the industry. This is particularly true for the following sectors:
- Amusement & Theme Parks
- Zoos & Aquariums
- Science Centers
- Water Parks
The reality of slow year-over-year growth and flat per capita spending is leaving attraction owners scrambling to find ways to reverse the trend. Whether it’s focusing on increasing the number of season pass holders or increasing marketing targeting millennials, attractions are trying to turn things around.
The attractions sector is poised to bounce back. First, you need to understand your ideal visitor and what they want from your attraction. Then you need to take that a step further. We’ve come up with a range of effective strategies to help boost spending.