Calico Cottage Memorable Merchandising
Build Upon Your Fudge Foundation
You’ve found your sweet spot with fudge. Now it’s time to merchandise! As a retail store owner, you know all about the power of presentation. You could have the most delectable fudge in the world (and with Calico, you do!), but if you’re not drawing customers into your store, nothing else matters. That’s why it’s critical to follow a smart merchandising strategy.
World-Class, Made-in-Store Fudge Is Just the Beginning. When it comes to making the most out of every holiday, season, and special occasion, you need a merchandising strategy that will send your sales into the stratosphere.
As your partners in all things profit, that’s where the experts at Calico come in. We’ve got the tools and resources to help make your store the true MVP of Merchandising. We know the tips and tricks that will get customers through your doors and up to the counter with wallet in hand, ready to buy your great tasting fudge. And we have the receipts from thousands of retailers just like you to prove it.
Engaging Displays and Smart Signage
Well-performing displays and signage starts with smart strategies. We can show you how making just a small investment in the right signs and display items can yield a huge payoff down the line.
Here are a few things that your store can achieve with the right signage:
- Attract drive-by and foot traffic
- Attract attention to your fudge display
- Advertise featured fudge flavors
- Let customers know your fudge is homemade
- Offer fudge samples
- Increase transaction size through promotion
- Promote special purchases
- Share your pricing
- Keep customers informed
Appealing Packaging Completes Experience
There’s always a reason to celebrate with fudge!
Whether it’s for a specific holiday or season or simply a just-because treat, your packaging should be just as memorable as your fudge itself. Thanks to all of Calico’s innovative packaging options, it can be. No matter the holiday or occasion, we’ve got you covered.
You’ve made the sale. Now let your branded packaging be your calling card.
Once customers decide to buy some of your delicious fudge, how will you let them know that it’s uniquely yours? Custom imprinted boxes from Calico provide information about your retail location and help differentiate your store by creating your very own branded product. Remember, competitors can’t sell a product with your name on it!
Some to keep and some to share!
Fudge is the ultimate indulgence and impulse buy. And it’s even better when it’s shared! Shoppers will want fudge for themselves and it makes a great gift item. Having an assortment of packaging options that appeal to gift-givers and souvenir-shoppers will extend your fudge sales!
Secondary Displays Improve Impulse Purchases
A prepackaged fudge display in a secondary location could be a boom for business. Place your secondary display in a frequently trafficked spot away from your main fudge counter to provide shoppers with an opportunity to conveniently pick up fudge as they browse other items in your store.
A secondary display in a high-traffic area can help:
- Drive incremental sales, especially with those who may have not visited your fudge counter
- Create exposure and enhance the in-store experience for more customers
- Encourage grab-and-go impulse purchases
- Provide an alternative to customers who don’t have the patience to wait in line at the fudge counter if there’s a crowd
- Capture last-minute fudge sale opportunities
Ready to get started?